Omnichannel: A Short Introduction

We like to break down the big buzzwords in the world of marketing and e-commerce and this article is no different. This time we will be dealing with the great, the powerful, ...
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How to Sell When you Don't Even Have a Product

Once in a blue moon - even with top of the range search functions and first rate web developers - visitors will stumble upon an empty page in your webshop. It happens to the ...
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How to Impact your Webshop’s First Impressions

One of the big obstacles when designing your webshop is how to display your products effectively and fairly. The last thing you want to do is splash your products on your ...
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The Evolution of E-commerce Technology

You’ll often hear the sale of Amazon’s first book, in 1995 cited as the beginning of the E-commerce timeline, but it actually has much humbler and older beginnings. ...
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How to Cope in a Mail Dominated World

Excuse the pun, this post is most definitely about communication. More specifically, the best medium for sending mail to engage customers, elicit a response and increase ...
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5 Applications of Big Data in E-commerce

Big data, one of the big buzzwords related to anything technology. It’s thrown around as something to both respect and fear, but what is it exactly? How can we use it to boost ...
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The Power of Personalisation

Personal shoppers in department stores are seen as a luxury commodity and there’s no reason why machine analogues shouldn’t be the same. Doubters may claim otherwise, but a ...
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6 Ways Machine Learning Helps Your E-Commerce Site

Machine learning is present all around us, we interact with it so often that sometimes we forget we’re even doing it. This means that it can get a bad rap, even when it’s ...
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