The Power of Segmentation

Segments of your audience (a.k.a customer base) are just like segments of an orange, a whole divided into parts. In our world however, each segment is uniquely different and we ...
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Birthday Campaigns that Increase Conversions - Show you Care While you Sell

Birthdays are one of the few special occasions that you can’t say were created by greeting cards companies to increase revenues. That being said, who doesn’t love receiving ...
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Easy Tricks for Content Management - Focus on These 3 Areas that Matter

I was browsing articles the other day, trying to find my Monday motivation (read: procrastinating from starting the work-week) and I came across a Forbes article that had the ...
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GDPR Vs e-Commerce: Who's Winning the Battle of Compliance?

The egg-timer for the official push date of GDPR is almost empty and there’s no switch to flip it back now. With spikes in popularity of questions like “What is GDPR ...
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These E-tail Giants are Stealing your Customers - Learn How to Stop Them

Competing with FAANG (Facebook, Amazon, Apple, Netflix, Google) companies, can seem like an unwinnable battle. They have massive brand awareness, customer engagement and ...
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Best Humanisation Tips that Work in the Electronic Age

Looking at the past, it’s easy to see clear eras - the stone age, the bronze age or the industrial revolution. It may not be so easy to see what moniker we will be given in the ...
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Foolproof GDPR: Must Knows Before May 25th

GDPR seems to be on the tip of everyone's tongues right now. There’s a lot of information swimming around causing a lot of ambiguity. This GDPR overview will be a concise and ...
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Predictions in Ecommerce - What's on the Horizon?

The world of e-commerce is an ever changing landscape of customer needs and capabilities. It’s evolving so fast that the norms of a few years ago seem alien to us now.
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