Previously, we’ve discussed why successful omnichannel strategies hold the key to e-commerce business success today.
💡Just to refresh your memory: companies with strong omnichannel customer engagement strategies manage to retain on average 89% of their customers, compared to a retention rate of 33% for companies with weak omnichannel customer engagement.
Moreover, Google’s research discovered that omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel 🤩.
Deeply rooted in cutting-edge AI and machine learning technologies, Clerk Audience makes it possible for your e-commerce business to target and grow your customer base across all channels through our ESP, CRM, ad, and social integrations. Specifically, you can achieve omnichannel targeting by integrating Clerk Audience with Google Ads, Facebook, Linkedin, MailChimp, Active Campaign, Salesforce, HubSpot, and many other platforms.
Here’re the three primary benefits of using Clerk Audience for omnichannel targeting:
In this post, we'll uncover 3 simple but powerful uses cases of Clerk Audience.
Continue reading to find out how your e-commerce business can effectively boost sales and profits by integrating Clerk Audience with other ESP, CRM, ad, and social platforms 🚀.
Promoting high-margin products
The benefit of promoting high-margin products is crystal clear 🔮: Your business can make more money by selling those!
In this use case, you’ll need Clerk Audience, social and ad platforms (such as Facebook & Google Ads), and your email service provider (ESP). You can quickly increase profits by using Clerk to segment targeted customers and then promoting relevant high-margin products to them via social and advertising channels.
Here’s the three-step guide for launching a targeted, omnichannel marketing campaign to promote high-margin products:
- Step 1: Classify your products according to the marginal profits through a point system (1-3) or overall percentages. Then, select high-margin products, such as margin percentage over 25%.
- Step 2: Utilize Clerk Audience to segment customers based on their purchase histories. Then, generate a targeted customer segment that has shown buying interests in specific products or categories.
- Step 3: Advertise and promote relevant products with the highest marginal profits to the targeted customer segment through email marketing and social media campaigns.
Retargeting abandoned carts
Are you feeling frustrated about many of your customers adding products to the shopping cart but not making a final purchase 😫?
Don’t worry – you’re not the only one. Abandoned carts are the biggest headache of online retailers and merchants. The latest data reveals the average shopping cart abandonment rate globally is 70.83%.
But the silver line is that 63% of that can potentially be recovered by savvy online retailers, as per BI Intelligence.
Here’s our solution:
Clerk Audience allows you to segment your customers through automated shopping cart analysis and then integrate your social media platforms and ESP. In doing so, you can then reactivate their buying interests by recommending relevant products to targeted customers via marketing emails and social media ads.
If you want to learn more about e-commerce cart abandonment and the best ways to maximize abandoned cart recovery, check out our recent article 📖.
Optimizing social media ROI with behavioral segmentation
If you've already invested a lot of money in your social media advertising campaigns, why not make these ads more targeted and consequently convert more?
Clerk’s AI-driven and behavior-based audience segmentation makes full use of your customers’ behavioral data. Therefore, Clerk’s behavioral segmentation allows you to figure out how exactly your customers behave, including what they are interested in, when they shop, when they open emails, how they navigate your site, and more!
Below is an example of how to increase click rates and drive more sales by using Clerk Audience to segment your audience in relation to WHEN your customer base shop throughout the day/evening:
You can optimize your social media marketing campaigns by showing ads to targeted audiences when they tend to be actively shopping online. Doing so will effectively improve your conversion rate and social media ROI 💰.
Being the #1 rated e-commerce personalization platform, Clerk can help your e-commerce business effectively increase sales and profits with omnichannel targeting and marketing 🙌! Get started by talking to one of our specialists and getting a free Audience trial today: