The holiday season is the perfect time for your e-commerce business to connect with customers and prospects. However, the way you communicate and connect with them is extremely critical.
Bad personalization hurts your business
Have you ever received one of those “Hey you” messages? Or worse yet, have you actually sent them? Well, I have gotten them, and I can tell you that they are usually NOT effective at all. Because that kind of communication is so impersonal that the recipients will not bother to engage 😑. Because it reads exactly like what it is—a mass text to all the guys on your contact list. No way to make anyone feel special!
In fact, 74% of consumers are frustrated by website content that isn’t personalized. And worse still, 66% of consumers say encountering content that isn’t personalized would stop them from making a purchase.
You might be concerned about being too personal to annoy your customers. Don’t worry about it - Accenture’s recent study shows that 83% of consumers are willing to share their data to create a more personalized experience.
Based on our expertise from working in the e-commerce industry for over 10 years, here're 3 top personalization tactics that will help you reach more customers this holiday season😉.
Tactic 1: Say their names
This is probably the number one thing you should start with when you begin to personalize your communication with your customers. No one likes to receive “Dear all” or “Hey you” emails, especially from a favorite brand or store.
Here’s an example you can steal from Mango, a Spanish clothing brand:
Here, Mango not only personalizes this marketing email with the customer's first name, but also presents relevant cross-selling product recommendations.
Tactic 2: Surprise gestures
There’s nothing quite like receiving a little something to celebrate a special time in your life. And it’s always so much better when you don’t expect it. So, this is an excellent way to show appreciation for your customers and even turn them into loyal customers.
These gestures can be in the form of birthday marketing campaigns. Not only is Birthday marketing a powerful way to personalize the customer experience (CX), it is also a reciprocal gesture that is beneficial for driving more sales.
If you want to learn more, check out our complete guide to successful birthday campaigns right here 📚.
Tactic 3: Speak their language
Cross-border e-commerce is becoming more and more popular worldwide, as a growing number of digital consumers are making cross-border purchases these days. What does this trend mean to you? You're no longer selling products only to customers in your local and national markets, and some of your customers might not speak your language. In fact, a large number of shoppers (87%) that can't read English won't shop on English-language websites.
So, if you don’t want to lose these sales, you have to update your e-commerce store to a multilingual website. Offering multiple language options on your site will allow you to personalize customer outreach and better communicate with diverse customers 🥰. Plus, you can grow your customer base and increase sales!
Many retailers are counting on the holiday season to make up lost ground, and others are taking it as an opportunity to further grow the customer base. It's important to remember that your customer’s time is a commodity—especially at this time of the year – and the competition for their attention is tough 🔥!
If you want to be a strong competitor, creating a personalized shopping experience will allow you to do that and to stay ahead in today’s hyper-competitive business environment. This holiday season, let Clerk’s AI-powered personalization platform help you to stand out in an ocean of competitors: