Big Sales Aren't Just For Christmas

Black Friday and Christmas don’t have to be the only time that sales peak and you get a nice rush of orders. Small gift-days, too, can generate a bump in orders. Whether it’s ...
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3 Ways Machine Learning Helps You Find Your Blindspots

Each one of us has one thing we know fairly well. A topic which we could be quizzed on and remain unfazed. Then there are topics we know exist, but don’t really know much ...
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How to Sell What No-one is Buying

Growing up in the UK and now being based in Copenhagen, I am used to having little faith in those middle months of the year some people like to call “Summer”. Umbrellas are ...
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The Power of Segmentation

Segments of your audience (a.k.a customer base) are just like segments of an orange, a whole divided into parts. In our world however, each segment is uniquely different and we ...
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Birthday Campaigns that Increase Conversions - Show you Care While you Sell

Birthdays are one of the few special occasions that you can’t say were created by greeting cards companies to increase revenues. That being said, who doesn’t love receiving ...
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Easy Tricks for Content Management - Focus on These 3 Areas that Matter

I was browsing articles the other day, trying to find my Monday motivation (read: procrastinating from starting the work-week) and I came across a Forbes article that had the ...
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These E-tail Giants are Stealing your Customers - Learn How to Stop Them

Competing with FAANG (Facebook, Amazon, Apple, Netflix, Google) companies, can seem like an unwinnable battle. They have massive brand awareness, customer engagement and ...
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Best Humanisation Tips that Work in the Electronic Age

Looking at the past, it’s easy to see clear eras - the stone age, the bronze age or the industrial revolution. It may not be so easy to see what moniker we will be given in the ...
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