--- title: Clerk.io Blog | Best Practices description: Best Practices | Clerk.io's Artificial Intelligence deciphers individual needs, allowing you to attract, convert and retain more customers. --- [![Logo](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Brand_assets/Logo.svg "Logo")](https://clerk.io/) [![Request a demo](https://no-cache.hubspot.com/cta/default/584671/98d27140-0cf8-4c4d-b3bd-40410fe5ff9e.png)](https://cta-redirect.hubspot.com/cta/redirect/584671/98d27140-0cf8-4c4d-b3bd-40410fe5ff9e) [![](https://blog.clerk.io/hubfs/tamanna-rumee-KzidBAES-uE-unsplash.jpg)](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) # [Win Black Friday Like Amazon: 4 Things You Need to Know for 2022](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) Amazon announced that 2021’s holiday shopping period has been the biggest in its history! Last year, independent businesses selling on [Amazon surpassed $4.8 billion](https://www.cnbc.com/2020/12/01/amazon-announces-black-friday-cyber-monday-2020-results.html) in worldwide sales from Black Friday through Cyber Monday, 60% up from 2019. - August 31 2022 - ![](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/read.png) 9 minute read - [Best Practices](https://blog.clerk.io/topic/best-practices) ![Fiona Zeng Skovhøj](https://blog.clerk.io/hubfs/received_420369592464100_mr1608199706558%20copy.jpg) Fiona Zeng Skovhøj August 31 2022 ### Categories - [Recent Articles](https://blog.clerk.io) - [Customer Stories](https://try.clerk.io/customer-stories) - [Best Practices](https://blog.clerk.io/topic/best-practices) - [Trends](https://blog.clerk.io/topic/trends) - [Personalization](https://blog.clerk.io/topic/personalization) - [Email Marketing](https://blog.clerk.io/topic/email-marketing) - [Audience Segmentation](https://blog.clerk.io/topic/audience-segmentation) - [Clerk.io Updates](https://blog.clerk.io/topic/clerk-io-updates) - [Best Practices (80)](https://blog.clerk.io/topic/best-practices) ![Icon-svg-svg-2-svg (2)](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/Icon-svg-svg-2-svg%20(2).svg "Icon-svg-svg-2-svg (2)") ### NEWSLETTER ### Follow Us - [Facebook](https://www.facebook.com/www.Clerk.io)  - [Twitter](https://twitter.com/Clerk_io)  - [LinkedIn](https://www.linkedin.com/company/clerk-io/)  - [Instagram](https://blog.clerk.io/topic/best-practices/page/1#https://www.instagram.com/clerk_io/?hl=en)  - [YouTube](https://www.youtube.com/channel/UCjZ6NPX13STRKeBZOhXjPHg)  [Best Practices](https://blog.clerk.io/topic/best-practices) | 9 minute read ## [Win Black Friday Like Amazon: 4 Things You Need to Know for 2022](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) [Read More](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) [Best Practices](https://blog.clerk.io/topic/best-practices) | 11 minute read ## [E-Commerce Profitability: The 4 Best Ways to Grow Your Profit Margin](https://blog.clerk.io/profit-margin) [Read More](https://blog.clerk.io/profit-margin) [Personalization](https://blog.clerk.io/topic/personalization) | 11 minute read ## [6 Winning Personalization Strategies to Try in 2022](https://blog.clerk.io/personalization-strategies) [Read More](https://blog.clerk.io/personalization-strategies) [Trends](https://blog.clerk.io/topic/trends) | 8 minute read ## [Research Online Purchase Offline: What Does ROPO Mean to Your Business?](https://blog.clerk.io/research-online-purchase-offline) [Read More](https://blog.clerk.io/research-online-purchase-offline) [Best Practices](https://blog.clerk.io/topic/best-practices) | 7 minute read ## [AI & E-Commerce: How to Use Clerk’s AI for Conversion Optimization](https://blog.clerk.io/clerk-ai) [Read More](https://blog.clerk.io/clerk-ai) [Search](https://blog.clerk.io/topic/search) | 8 minute read ## [5 Advanced Ways to Optimize E-Commerce Site Search Using Clerk](https://blog.clerk.io/optimize-site-search) [Read More](https://blog.clerk.io/optimize-site-search) [Best Practices](https://blog.clerk.io/topic/best-practices) | 10 minute read ## [5 Ways to Prepare Your Business for the Holiday Shopping Season](https://blog.clerk.io/key-things-to-keep-in-mind-this-black-friday) [Read More](https://blog.clerk.io/key-things-to-keep-in-mind-this-black-friday) [Best Practices](https://blog.clerk.io/topic/best-practices) | 7 minute read ## [How Misspelled Searches Are Killing Your Sales and How to Fix It](https://blog.clerk.io/misspelled-searches) [Read More](https://blog.clerk.io/misspelled-searches) [Best Practices](https://blog.clerk.io/topic/best-practices) | 14 minute read ## [4 Commonly Overlooked Customer Experience Mistakes (& How to Fix Them)](https://blog.clerk.io/bad-customer-experience-examples) [Read More](https://blog.clerk.io/bad-customer-experience-examples) [Best Practices](https://blog.clerk.io/topic/best-practices) | 15 minute read ## [10 Reasons Why Your Online Sales Are So Low](https://blog.clerk.io/low-online-sales-reasons) [Read More](https://blog.clerk.io/low-online-sales-reasons) [All posts](https://blog.clerk.io/all) [Next](https://blog.clerk.io/topic/best-practices/page/2) Load More Ready to get started? See how Clerk can transform your e-commerce business today. [Book Demo](https://clerk.io/demo) [Try For Free](https://my.clerk.io/#/signup) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on Capterra](https://www.capterra.com/p/184765/Clerk-io/) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on Trustpilot](https://www.trustpilot.com/review/clerk.io) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on G2](https://www.g2.com/products/clerk-io/reviews) ### About Us At Clerk.io, we understand the complexities of modern e-commerce. That’s why we develop tools to help online retailers and marketers automate time-consuming processes and help e-commerce businesses sell even more. The artificial intelligence behind Clerk.io ensures flawless personalization for each and every customer with minimal effort, but don't take our word for it, put us to the test! Products - [Search](https://clerk.io/search) - [Recommendations](https://clerk.io/recommendations) - [Email](https://clerk.io/email) - [Audience](https://clerk.io/audience) - [Integrations](https://clerk.io/integrations) Support - [Help Center](https://help.clerk.io/) - [Product Updates](https://docs.clerk.io/blog) - [Developer Docs](https://docs.clerk.io/) - [System Status](http://status.clerk.io/) Company - [About Us](https://clerk.io/about) - [Jobs](https://clerk.io/jobs) - [Customers](https://clerk.io/customers) - [Wall of Love ![](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/emoji.png)](https://clerk.io/customers#wall-of-love) - [Partners](https://clerk.io/partners) Contact - [(+45) 70 555 100](tel:4570555100) - [hello@clerk.io](mailto:hello@clerk.io) - Support Chat ![](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Brand_assets/Logo%20Icon.svg) © 2021 Clerk.io             [Terms](https://clerk.io/terms-of-service)     [Data Processing](https://clerk.io/dpa)     [Privacy](https://clerk.io/privacy)     [GDPR](https://help.clerk.io/using-clerk-io/gdpr) -   -   -   -   -