--- title: How Email Automation Improves CX and Secures Sales description: With Clerk's top-level email automation, you can achieve epic business growth by saving time, improving CX and driving more sales. image: https://blog.clerk.io/hubfs/Copy%20of%20Untitled-1.png --- [![Logo](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Brand_assets/Logo.svg "Logo")](https://clerk.io/) [![Request a demo](https://no-cache.hubspot.com/cta/default/584671/98d27140-0cf8-4c4d-b3bd-40410fe5ff9e.png)](https://cta-redirect.hubspot.com/cta/redirect/584671/98d27140-0cf8-4c4d-b3bd-40410fe5ff9e) [![](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/left-arrow.png)Back to Blog](https://blog.clerk.io) ![how email automation improves cx and captivates sales](https://blog.clerk.io/hubfs/Copy%20of%20Untitled-1.png) [Email Marketing](https://blog.clerk.io/topic/email-marketing) # How Email Automation Improves CX and Secures Sales - March 22 2021 - ![](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/read.png) 7 minute read ![Fiona Zeng Skovhøj](https://blog.clerk.io/hubfs/received_420369592464100_mr1608199706558%20copy.jpg) Fiona Zeng Skovhøj March 22 2021 - - - ### Table of Contents Are you feeling overwhelmed trying to find time and resources to successfully automate your email marketing?   Don't worry... According to [Econsultancy’s survey study](https://content.adestra.com/hubfs/2016_Reports_and_eGuides/2016-Email-Marketing-Industry-Census.pdf), you’re not the only one. However, you shouldn’t wait any longer to begin sending out automated emails 📧. Email automation should be [the top priority when it comes to your email marketing strategy in 2021.](https://blog.clerk.io/top-email-marketing-strategies).   Here's why...   In this new post, we’ll take you on a deep dive into email automation, shedding light on the wonders it can create for e-commerce marketers with data and facts.   - [What is email automation, and what are the benefits?](https://blog.clerk.io/email-automation-improves-cx-captivates-sales#what-is) - [Statistically speaking, does email automation really work?](https://blog.clerk.io/email-automation-improves-cx-captivates-sales#stats) - [How can Clerk's email automation tool help you achieve your goals?](https://blog.clerk.io/email-automation-improves-cx-captivates-sales#clerk) Now let's get started 🤓 ## What is email automation, and what are the benefits? Automated emails can range from simple messages, like welcome emails, to complex emails, like [AI-driven behavior-based campaigns and triggered emails](https://blog.clerk.io/ai-campaigns-email-triggers). Today, automated emails are also known as triggered emails or behavior-driven emails.   As explicated by [Mailchimp](https://mailchimp.com/marketing-glossary/email-automation/), email automation is a way to **create emails that can reach the right people with the right message at the right moment**—without manually doing the work every time, sending automated messages leveraging a marketing automation tool.   By its very nature, email automation entails a long list of benefits. Some of these benefits include the ability to send out highly relevant content to your customer, personalize your customer experience (CX), save time and energy ⏱, complement newsletters and other email marketing activities, drive sales, increase revenue, and more.   ![email automation benefits](https://blog.clerk.io/hs-fs/hubfs/Copy%20of%20Blog%20post%20%2313%20email%20automation.png?width=806&name=Copy%20of%20Blog%20post%20%2313%20email%20automation.png)   In short, **email automation can make your email marketing activities more efficient, relevant, personalized, and consequently more profitable**. 💰 ## Statistically speaking, does email automation really work? Besides anecdotal experiences, what do stats say about the effectiveness of email automation?   Well, quite a bit 🤩   According to data based on over 30 billion emails sent in 2019, [the average email open rate is around 17.8%](https://funneloverload.com/email-marketing-statistics/).   17.8% isn't a super impressive number, however, as mentioned above, email automation allows for sending more relevant and personalized messages. In fact, companies that send automated emails are [133%](https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/) more likely to send relevant messages that correspond with customers' shopping cycles. So, it comes as no surprise that they perform better too 💰.   Specifically, automating emails results in [a 70.5% increase in open rates](https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/). Omnisend’s study in 2020 found that product abandonment emails has an open rate of 37.75% and post-purchase emails had an open rate of 34.01% (see figure below).   ![automated-e-commerce-e-mail-marketing-open-rates-worldwide-2020](https://blog.clerk.io/hs-fs/hubfs/statistic_id1211480_automated-e-commerce-e-mail-marketing-open-rates-worldwide-2020.png?width=798&name=statistic_id1211480_automated-e-commerce-e-mail-marketing-open-rates-worldwide-2020.png)   But the magic of email automation doesn't stop there. Email automation also helps businesses significantly increase their revenue. Automated emails drive [320% more revenue](https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/) than non-automated emails. ## How can Clerk's email automation tool help you achieve your goals? After a year of hard work, our AI specialists and product experts achieved groundbreaking advances in email marketing. We reinvented email automation, integrating the following technological advances:   1. The top-level automation: While most marketers today are doing partial automation (level 2) and few technological businesses are reaching conditional automation (level 3), we are proud that we’ve already cracked the code to **high automation (level 4)**.   1. A truly personalized CX through AI & machine learning: Being **the world's FIRST fully predictive email marketing tool** 🥇, our new AI-driven campaign tool utilizes thousands of customers’ data points to predict what, when and who to send your next campaign to.   1. Audience segmentation: As an all-in-one e-commerce personalization platform, Clerk’s **audience segmentation services** allow you to sophisticatedly segment your audiences and send highly targeted email campaigns.   Below is a concrete example of our current best practice for fully automated email flows throughout the whole month 🗓:   ![recommended automated emails for each month](https://blog.clerk.io/hs-fs/hubfs/Blog%20post%20%2313.png?width=738&name=Blog%20post%20%2313.png)   We’ve also prepared [a data-driven guide](https://blog.clerk.io/guide-to-successful-email-marketing-2021) and [a scientific ebook](https://clerk.io/email) to help you achieve successful email marketing in 2021.   Being **the world’s #1 rated e-commerce personalization platform**, [Clerk.io](https://clerk.io/) can help you implement the most innovative and effective email marketing solutions for your e-commerce business.   Still unsure?   Start a **free** email trial to see for yourself or get started by scheduling a meeting with one of our experts today:   [![Book A Meeting With A Clerk Specialist Today](https://no-cache.hubspot.com/cta/default/584671/8fe2d866-7b28-4242-8a97-e98849b99749.png)](https://cta-redirect.hubspot.com/cta/redirect/584671/8fe2d866-7b28-4242-8a97-e98849b99749)         ![Icon-svg-svg-2-svg](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/Icon-svg-svg-2-svg.svg) ### Keep up with the latest e-commerce trends, best practices, special events, and more! ## Related Articles [Email Marketing](https://blog.clerk.io/topic/email-marketing) | 2 minute read ## [Skyrocket Sales With Smart AI Campaigns & Email Triggers](https://blog.clerk.io/ai-campaigns-email-triggers) [Read More](https://blog.clerk.io/ai-campaigns-email-triggers) [Email Marketing](https://blog.clerk.io/topic/email-marketing) | 3 minute read ## [Turn Window Shoppers into Customers with 3 Basic Trigger Emails](https://blog.clerk.io/triggered-emails-to-turn-window-shoppers-into-customers) [Read More](https://blog.clerk.io/triggered-emails-to-turn-window-shoppers-into-customers) [Personalization](https://blog.clerk.io/topic/personalization) | 3 minute read ## [The 3 Best Email Campaigns to Increase Your Product Sales](https://blog.clerk.io/3-email-campaigns-to-increase-product-sales) [Read More](https://blog.clerk.io/3-email-campaigns-to-increase-product-sales) Ready to get started? See how Clerk can transform your e-commerce business today. [Book Demo](https://clerk.io/demo) [Try For Free](https://my.clerk.io/#/signup) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on Capterra](https://www.capterra.com/p/184765/Clerk-io/) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on Trustpilot](https://www.trustpilot.com/review/clerk.io) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on G2](https://www.g2.com/products/clerk-io/reviews) ### About Us At Clerk.io, we understand the complexities of modern e-commerce. That’s why we develop tools to help online retailers and marketers automate time-consuming processes and help e-commerce businesses sell even more. 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