How Vitarock Uses Clerk to Optimize Bounce Rates and Conversions

Empowered by Clerk, Vitarock experienced a 12.9x higher probability of converting customers who used site search due to the improvement in the search experience. Now 49.1% of its customers buy products via search, and the AOV has increased by $9.12 over the last three months.

Below is an example of how Clerk’s intelligent search engine understands each customer's search queries like a sales person in a store would. 

For example, here's how Clerk breaks down the term: Attitude sunscreen for baby SPF 30

This is accomplished with the help of Clerk’s AI which automatically recognizes the customer’s search intent and context by analyzing special characters, attributes, modifiers, and categories with faceted search. In doing so, the brand is able to narrow down its results to present this customer with the exact sunscreen products they are looking for.

When implementing Clerk, Vitarock decided to optimize its add-to-basket page with Clerk’s power step. This add-to-basket step occurs when Vitarock customers have chosen a product to purchase but have not yet reached the final check-out page. In an attempt to boost sales and increase average order size, Vitarock utilizes Clerk’s power step to show more relevant product recommendations, such as the best cross-sell products, top-selling products, and on-sale products before the customer completes their purchase. With Clerk’s hyper-personalized recommendations, the brand sees approximately 2 more products being added to each order and has generated $6,606 more revenue over the past three months.

Here's how it works

After a customer adds an Orange Naturals essential oil into their basket, Vitarock uses Clerk’s power step to recommend this customer a few other products from the same brand that are often purchased together:

As very few online stores practice this strategy, Clerk’s power step gives Vitarock a unique, competitive edge. In general, Clerk's own stats show that the power step drives 41% more revenue than the search function on e-commerce sites!

With over 10,000 products, Vitarock relies on Clerk to help its customers navigate the webshop and discover relevant products by displaying dynamic product recommendations. These prebuilt smart logics such as Hottest Products, Order History, Best Cross-Sell Products, and more, are based on behavioral data points collected by Clerk to provide visitors with the most value and relevance.

Introducing dynamic product recommendation banners across Vitarock's sites resulted in 28.3% of Vitarock's customers buying products via recommendations, 1.87 more products being added to each order, and $2,866 more revenue generated over the last month.

Here's an example of what product recommendations are shown when a customer views the product page for a Dry Shampoo:

As displayed, Clerk makes it easy for Vitarock to automatically show this customer not only alternative dry shampoo products but also other popular, trending products customers are purchasing.

To learn more about how Clerk can help your e-commerce business automatically improve CX and grow sales, schedule a time with one of our specialists today: