How Collini Atomi di Scarpa Optimizes Its E-Commerce Site & Boosts Sales

Collini Atomi di Scarpa’s customers also enjoy using the site search powered by Clerk, because it highly personalizes each customer's search experience and always presents them with the most relevant products. Thus, up to 43.2% of their customers bought products via the site search powered by Clerk, and the likelihood of customers converting after using search increased by 7.4x 🚀!

At its most basic level, Clerk’s “Instant Search” feature enables the brand’s customers to find the products they’re looking for instantly and effortlessly in a massive catalog. For instance, when a customer uses Clerk’s on-site search tool to find leather (“cuoio" in Italian) fabric in the webshop of Collini Atomi di Scarpa, they can immediately receive relevant results after typing in only two keystrokes:

Moreover, although 13.4% of searches are misspelled by their customers, the brand is still able to convert these searches and save revenues thanks to Clerk Search’s “Typo Tolerance” feature. Here’s an example of how Clerk can still deliver correct search results when a customer misspelled the query “cuoio”:

As the abovementioned examples demonstrate, Clerk Search’s advanced functionalities ensure a seamless shopping experience that can always guide the brand's customers to the most relevant products.

The magics of Clerk Search don’t just stop there 🔮. While optimizing Collini Atomi di Scarpa’s internal search functions, Clerk's AI system also conducts real-time search analytics and provides actionable feedback to the brand. Via Clerk's in-app dashboards, the brand always has access to a comprehensive and synchronized overview of various search revenue attributions and detailed usage statistics, including profitability, popularity, lost opportunities, and more 📊.

Here’s an example of how Collini Atomi di Scarpa uses Clerk to receive insights on the top non-converting searches and actionable next steps, such as adding relevant products and synonyms:

In addition, the brand has the ability to export Clerk data to work with it further if needed. By always having real-time insights and feedback through Clerk’s dashboards, Collini Atomi di Scarpa is able to take timely actions to save the revenues that could be potentially lost and make data-driven decisions to further grow their business 💪.

While an advanced site search can help customers find the product they’re looking for, product recommendations are crucial for guiding customers' product discovery journey in a webshop. Thus, Collini Atomi di Scarpa utilizes Clerk’s AI-driven personalized product recommendations to help their customers discover additional interesting products, creating cross-selling and upselling opportunities. And… it really works! Averagely 2.62 more products are added into each order, and the basket size is increased by 19%. All in all,  the brand's e-commerce store generated 13% of extra revenue thanks to the increased AOV (average order value) customers find extra products through Clerk.

As the example below represents, when a customer is viewing the product page of nylon fabric, Clerk‘s AI system enables the brand to automatically recommend alternative options (“similar products”) and cross-selling products (“Other customers have also bought”):

Here, the brand uses Clerk to recommend products that can complement or/and upgrade customers’ existing purchases. This is a simple but super effective strategy to increase basket size and sales!

Do you want to optimize your e-commerce store and increase sales like Collini Atomi di Scarpa 🚀💰? Get started by talking to one of our specialists and get a free trial of Clerk today: