--- title: Clerk.io Blog | Fiona Zeng Skovhøj description: Clerk.io's Artificial Intelligence deciphers individual needs, allowing you to attract, convert and retain more customers. --- [![Logo](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Brand_assets/Logo.svg "Logo")](https://clerk.io/) [![Request a demo](https://no-cache.hubspot.com/cta/default/584671/98d27140-0cf8-4c4d-b3bd-40410fe5ff9e.png)](https://cta-redirect.hubspot.com/cta/redirect/584671/98d27140-0cf8-4c4d-b3bd-40410fe5ff9e) [![](https://blog.clerk.io/hubfs/tamanna-rumee-KzidBAES-uE-unsplash.jpg)](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) # [Win Black Friday Like Amazon: 4 Things You Need to Know for 2022](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) Amazon announced that 2021’s holiday shopping period has been the biggest in its history! Last year, independent businesses selling on [Amazon surpassed $4.8 billion](https://www.cnbc.com/2020/12/01/amazon-announces-black-friday-cyber-monday-2020-results.html) in worldwide sales from Black Friday through Cyber Monday, 60% up from 2019. - August 31 2022 - ![](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/read.png) 9 minute read - [Best Practices](https://blog.clerk.io/topic/best-practices) ![Fiona Zeng Skovhøj](https://blog.clerk.io/hubfs/received_420369592464100_mr1608199706558%20copy.jpg) Fiona Zeng Skovhøj August 31 2022 ### Categories - [Recent Articles](https://blog.clerk.io) - [Customer Stories](https://try.clerk.io/customer-stories) - [Best Practices](https://blog.clerk.io/topic/best-practices) - [Trends](https://blog.clerk.io/topic/trends) - [Personalization](https://blog.clerk.io/topic/personalization) - [Email Marketing](https://blog.clerk.io/topic/email-marketing) - [Audience Segmentation](https://blog.clerk.io/topic/audience-segmentation) - [Clerk.io Updates](https://blog.clerk.io/topic/clerk-io-updates) - [Best Practices (80)](https://blog.clerk.io/topic/best-practices) ![Icon-svg-svg-2-svg (2)](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/Icon-svg-svg-2-svg%20(2).svg "Icon-svg-svg-2-svg (2)") ### NEWSLETTER ### Follow Us - [Facebook](https://www.facebook.com/www.Clerk.io)  - [Twitter](https://twitter.com/Clerk_io)  - [LinkedIn](https://www.linkedin.com/company/clerk-io/)  - [Instagram](https://blog.clerk.io/author/fiona-zeng-skovh%C3%B8j/page/1#https://www.instagram.com/clerk_io/?hl=en)  - [YouTube](https://www.youtube.com/channel/UCjZ6NPX13STRKeBZOhXjPHg)  [Best Practices](https://blog.clerk.io/topic/best-practices) | 9 minute read ## [Win Black Friday Like Amazon: 4 Things You Need to Know for 2022](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) [Read More](https://blog.clerk.io/black-friday-like-amazon-what-you-need-to-know) [Customer Stories](https://blog.clerk.io/topic/customer-stories) | 4 minute read ## [I AM CREATIVE Maximizes Seasonal Sales & Increases Basket Size by 32% Using Clerk](https://blog.clerk.io/customer-story-iamcreative) [Read More](https://blog.clerk.io/customer-story-iamcreative) [Best Practices](https://blog.clerk.io/topic/best-practices) | 11 minute read ## [E-Commerce Profitability: The 4 Best Ways to Grow Your Profit Margin](https://blog.clerk.io/profit-margin) [Read More](https://blog.clerk.io/profit-margin) [Trends](https://blog.clerk.io/topic/trends) | 7 minute read ## [Top 15 Mind-Blowing Omnichannel Statistics You Should Know for 2022](https://blog.clerk.io/omnichannel-stats-2021) [Read More](https://blog.clerk.io/omnichannel-stats-2021) [Customer Stories](https://blog.clerk.io/topic/customer-stories) | 3 minute read ## [How Weinober Uses Clerk to Boost Profits & Automate Manual Processes](https://blog.clerk.io/customer-story-weinober) [Read More](https://blog.clerk.io/customer-story-weinober) [Clerk.io Updates](https://blog.clerk.io/topic/clerk-io-updates) | 11 minute read ## [The Cookieless Future: Future-Proof Your Business with Clerk’s Cookieless Personalization Platform](https://blog.clerk.io/cookieless-personalization) [Read More](https://blog.clerk.io/cookieless-personalization) [Customer Stories](https://blog.clerk.io/topic/customer-stories) | 5 minute read ## [FeelYourLook Gets 59.5x ROI Using Clerk’s Personalized Recommendations](https://blog.clerk.io/customer-story-feelyourlook) [Read More](https://blog.clerk.io/customer-story-feelyourlook) [Customer Stories](https://blog.clerk.io/topic/customer-stories) | 9 minute read ## [Aqua Essentials Uses Personalization to Increase Basket Size & Revenue](https://blog.clerk.io/customer-story-aqua-essentials) [Read More](https://blog.clerk.io/customer-story-aqua-essentials) [Trends](https://blog.clerk.io/topic/trends) | 9 minute read ## [14 Shopping Cart Abandonment Statistics for 2022 (& How to Reduce It)](https://blog.clerk.io/cart-abandonment-stats) [Read More](https://blog.clerk.io/cart-abandonment-stats) [Personalization](https://blog.clerk.io/topic/personalization) | 11 minute read ## [6 Winning Personalization Strategies to Try in 2022](https://blog.clerk.io/personalization-strategies) [Read More](https://blog.clerk.io/personalization-strategies) [All posts](https://blog.clerk.io/all) [Next](https://blog.clerk.io/author/fiona-zeng-skovhøj/page/2) Load More Ready to get started? See how Clerk can transform your e-commerce business today. [Book Demo](https://clerk.io/demo) [Try For Free](https://my.clerk.io/#/signup) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on Capterra](https://www.capterra.com/p/184765/Clerk-io/) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on Trustpilot](https://www.trustpilot.com/review/clerk.io) - [![stars-image](https://blog.clerk.io/hubfs/Clerkio_theme_2021/Images/Blog/stars-image.png) Rating on G2](https://www.g2.com/products/clerk-io/reviews) ### About Us At Clerk.io, we understand the complexities of modern e-commerce. That’s why we develop tools to help online retailers and marketers automate time-consuming processes and help e-commerce businesses sell even more. The artificial intelligence behind Clerk.io ensures flawless personalization for each and every customer with minimal effort, but don't take our word for it, put us to the test! 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