What is big data?
In essence, big data is mountains of unstructured data collected across your e-commerce site. Without interpretation, it can seem meaningless and daunting. Yet, it contains valuable information about your webshop visitor’s search history, click history, browsing patterns, page visits, order history, and much more. With some untangling, big data can provide a scientific, in-depth understanding of your customers, both individually and collectively.🤩
Big data is usually first collected by a data management platform (DMP), and then, filtered and processed through a demand-side platform (DSP).