You’ve probably read about the incredible stat regarding the magic of email marketing. With an ROI of 4,400%, email marketing is the king of marketing. For comparison, the ROI of Google Ads is around 200%.
The number sounds thrilling and promising. But how should you go about your email marketing to reach the ROI of 4,400%? This is a question all marketers and business owners are longing to figure out!
Automation and personalization are statistically proven to be the top email marketing strategies. For instance, automated emails receive 70.5% higher open rates and drive 320% more revenue than non-automated emails. Personalized emails deliver 6x higher transaction rates and revenue. With Clerk's all-in-one email personalization engine, you can automatically tailor your email marketing campaigns to different customers, offering them personalized shopping experiences to ultimately sell more products.
Of course, a lot goes into personalizing and automating your email marketing. To begin with, we’ll present you with 3 effective AI-driven email campaigns to promote:
Sounds good? Let’s get started.
New product email campaigns
When you add new products or new collections to your e-commerce store, communicate it through email! Because your email subscribers have already shown interest in your brand or store by signing up to your email list, introducing and promoting new products via email can help drive traffic back to your site and generate a significant sales boost from day one.
I often receive this type of new arrival emails from brands, and out of curiosity, I want to check out what new products they can offer me 👀!
Here is an example from Sephora:
If you're a business with a large catalog like Sephora you wouldn't want to send all new products to each customer, only the relevant ones! Clerk can help you send personalized emails featuring relevant new product recommendations to customers based on their browsing patterns and order histories.
On-sale product email campaigns
If your webshop is running or about to run a sale and you want to announce it to the world, email campaigns should be the best channel for you.
Why? Because 72% of people prefer to receive promotional content through email, compared to just 17% who prefer social media.
After choosing the right promotional channel for your on-sale products, it's time to plan out your email strategy and design your emails!
As per Invesp, 47% of emails are opened solely based on the content of the email subject line. Therefore, one easy but effective trick for boosting the open rate of your on-sale product emails is to clearly state the exact discount amount in the subject line – just like this one from Mango:
Mango's email also includes another important tip for increasing email open rates and CTRs: create a sense of urgency in the subject line. As you can see, Mango makes sure to mention that the sale is happening now and/or will end soon. The acronym FOMO (fear of missing out) perfectly elaborates on the psychological leverage that makes limited-time offers/sales so irresistible for consumers. Utilizing this tactic, Mango leaves us almost no option but to check out its limited sales offer.
Popular product email campaigns
If your business serves a wide range of demographic variations, the one-size-fits-all popular product campaign might not work for you. This is because what is considered as “popular products” for a young female college student may differ from those for a middle-aged working man. If you don't personalize your popular product emails, you risk sending irrelevant recommendations which could lead to unsubscribes.
Zalando knows that I’ve previously viewed and purchased products from Mango, so they sent me this email featuring popular products personalized to my taste:
Clerk’s AI technology allows your e-commerce business to provide hyper-personalized popular product recommendations in your email campaigns based on behavioral data points (visitor's click history, order history, search history, etc.) gathered on each customer.
Furthermore, to provide you a complete guide of email marketing in 2021, we’ve covered:
If you want to learn more about Clerk's all-in-one email personalization engine, talk to one of our specialists today: