Few would probably guess that one search engine feature can keep more than a third of your customers from abandoning your eCommerce store. But it can.
Searching in full phrases has become just as normal to online shoppers as snap chatting has become to concert goers.
We've been using this feature on Google for ages and now we also take it for granted when visiting webshops.
A search engine that supports long tail semantic searches has simply become indispensable when running a truly successful eCommerce business.
It gives your customers a better user experience, which results in more customers converting.
Studies from Retail Integration Online show that sites with a search engine supporting full phrase search have a 2% abandonment rate
In comparison, the average site abandonment rate is 40% on webshops with search engines that don't have this feature.
Avoid misguiding your customers
Whether or not your search engine supports full phrase search simply has a large bearing on whether or not your customers find what they need and convert.
And it makes a lot of sense, when you think about it. Just imagine going to a website looking to buy blue football boots for your kid.
You search like you usually do on Google and get this result:
Seeing this, most customers will react by leaving the webshop to find the boots elsewhere (read: competitor).
And that is excruciating for this particular webshop - especially when you consider that they actually have plenty of blue football boots for kids on their site... Ouch.
Convenience is key
Bottom line is that your customers should be able to easily find what they need on your webshop by searching - also when they search in full phrases.
Having a default, but underachieving search plugin on your webshop might appear as an easy and cheap solution in the short run - after all, it still serves a cosmetic purpose and gives your customers the option of searching, right?
But a search engine that only appears to be a help to your customers will do more harm than good for your eCommerce store.
In failing to perform according to the expectations and searching habits of your customers, it only becomes a nuisance that will cost your online business both revenue and the trust of those customers...