The Evolution of E-commerce Technology

You’ll often hear the sale of Amazon’s first book, in 1995 cited as the beginning of the E-commerce timeline, but it actually has much humbler and older beginnings. ...
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How to Cope in a Mail Dominated World

Excuse the pun, this post is most definitely about communication. More specifically, the best medium for sending mail to engage customers, elicit a response and increase ...
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5 Applications of Big Data in E-commerce

Big data, one of the big buzzwords related to anything technology. It’s thrown around as something to both respect and fear, but what is it exactly? How can we use it to boost ...
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The Power of Personalisation

Personal shoppers in department stores are seen as a luxury commodity and there’s no reason why machine analogues shouldn’t be the same. Doubters may claim otherwise, but a ...
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6 Ways Machine Learning Helps Your E-Commerce Site

Machine learning is present all around us, we interact with it so often that sometimes we forget we’re even doing it. This means that it can get a bad rap, even when it’s ...
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How to Market E-commerce - 7 Subtle Ways to Get Results

Converting window shoppers into paying customers is not a new science, and it is as important in brick-and-mortar stores as it is with web marketing. We are all aware of the ...
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The Machine, The Myth, The Legend: Why Machine Learning Isn’t a Threat

Machines have evolved from mindless pulleys on production lines, opening up the labour market, to chess champions and the villains of futuristic fantasies. Artificial ...
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3 Advanced Impulse Buying Tricks for Online Shops

When I was a kid, I clearly remember going to the supermarket with my mum. I always felt super happy when I managed to convince her to get me a sweet at the counter. Since then ...
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